The European Commission needed to communicate a series of themes: sustainability, digitalisation, women in the E.U., mobility, working opportunities and ecology.

They chose to point to a millenial audience. Since the images are thought to be shared by social media, it was important to have the European Commission brand + image present: their branding guidelines (color scheme, typography & European Comission Logo) had to be used in the illustrations to make the source 100% recognizable.