I’m a Brand & Art Director who brings strategic depth and visual craft to every stage of the design process, from brand definition to product integration.
My work lives at the intersection of narrative, systems, and execution.
I collaborate closely with product designers, engineers, illustrators, animators, and marketing teams to ensure that every visual decision serves both the brand and the user experience.
What drives me
I thrive in creative ecosystems where experimentation is encouraged and execution is sharp. I'm most energized when turning abstract ideas into usable, expressive, and scalable design solutions, especially when working with brilliant people across disciplines.
What I bring to teams
I bridge brand, product, and marketing, ensuring that creative vision aligns with strategic goals.
I build and evolve design systems that scale visual consistency across channels.
I develop toolkits and standards that empower agencies and collaborators to deliver brand-aligned work.
I optimize creative processes, from idea to execution, making room for both craft and clarity.
I support junior designers through thoughtful feedback and mentorship.
I stay curious, always tracking trends, technologies, and shifts in how brands show up in the world.
My goal?
To create brands and products that people actually care about, and to enjoy the process with people who care, too.
I’ve worked on
Fintech
Edtech
Advertising
Public Relations
What motivates me outside work
Beautiful things in any form
Organising events: bringing people together
Typography: drawing letters, vernacular signs
Handcrafting: macrameé, knitting, crocheting, sewing, weaving, ceramics, jewelry
Fanzines, self-publishing
Riso, screenprinting